Tue Jan 17 2012 | by |

One of the best QR code campaigns

QR codes are a very difficult beast but when done right can be very effective, this is one of the best examples ever of what can be done and done well. It works really well as a integrated campaign and shows fantastic results. Perfect insight

Wed Jan 11 2012 | by |

Creativity on a whole new level

This is very smart, we love its simplicity and how powerful it can be. A great piece of insight

Tue Jan 10 2012 | by |

Mobile coupons to be worth $43bn globally by 2016

The value of mobile coupons redeemed by consumers will exceed $43 billion globally by 2016, driven by better targeting and mobile apps, according to a new report from analysts Juniper Research.

The global redemption rate for mobile coupons will average at more than 8% by 2016, more than eight times better than the rate achieved by the best paper coupon campaigns, Jupiter predicts.

Juniper's report, Mobile Coupons: Ecosystem Analysis & Marketing Channel Strategy 2011-2016 says North American and Western European markets are now beginning to follow the same growth path as the Far East and China. By 2016, it says there will be over 600 million regular mobile coupon users worldwide.

The report argues that mobile coupons have compelling advantages over their paper and online antecedents and are particularly strategic for bricks and mortar retailers in the quest to regain ground lost to online retailers during the internet revolution. A mobile coupon bridges the divide between online and physical retailing and can be individually targeted to drive footfall to stores.

Juniper warns, however, that the rise in mobile coupon redemption rates will only come after an initial period of experimentation by both coupon issuers and users, during which redemption rates may actually decrease slightly. After this period, redemption rates will then start to rise steadily.

According to David Snow, the report's author, "As with all new mass markets there is an initial 'shakeout' period. North America and Western Europe are at this stage now. For the next few years, users will be signing up to multiple coupon schemes and deciding on the ones they like best - so now is a crucial time for mobile marketing agencies to get it right on behalf of their clients and establish a loyal customer base."