Click here to go to Below the Line's offshore shelves.

These items are sourced from Europe and Asia. Costs and lead times depend upon quantities required.

Or perhaps you would like to use this facility as an ideas generator from which we can analyse your most cost effective sourcing solutions.

• You can view some of our successful campaigns below:

   

  Fresh 'n Fruity "21st Birthday Celebration" Objectives Celebrate FnF's 21st birthday Reward loyal consumers Highlight FnF outside the supermarket Build brand strength through 3 key brand attributes: - VIBRANT, CONTEMPORARY, CONFIDENT Strategy/Campaign 21st birthday key icon - 21 Years Young On-pack Instant Win overlaid with Sweepstake Draw for major prizes Find 2 matching keys to enter each of 4 draws Prizes to reflect 4 key brand platforms: 'Boundless Freedom','Fame & Fortune', 'Hearts Desire','Untold Adventure' Over 500,000 entries received via mail

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  Mizone "4WD Zone" Objectives Counter several new competitors entering the sportswater category Drive trade and consumer loyalty to the brand. Improve visibility in store and tie in with new above the line activity Strategy/Campaign Mizone 4WDrive Zone - consumers could WIN a Nissan 4WDrive complete with a mountain bike, surfboard and kayak. SMS campaign so consumers could text to enter the draw and also instantly win a range of smaller prizes Text entries outnumbered mail entries 6 to 1, and proved an easy and inexpensive entry mechanic A sign written promotional vehicle was used over the promotional period A range of eye catching point of sale also helped reinforce the above the line activity

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  Lion Red "Club Red" Objectives To dominate North Island Liquor retail floor space and on-premise exposure over the critical Christmas/Summer sales period To increase Lion Red sales and market share Strategy/Campaign Create a tropical Club Med-style paradise prize destination that is hugely aspirational to Kiwi males engendering brand loyalty and incremental sales. Off-premise Instant win trip for 'you and a mate' to 'Club Red' seeded randomly into can and bottle packs with SLO overlay offering 'Club Red' themed merchandise - sulus, chilly bags, T-shirts etc On-premise 'Club Red' evenings with travellers' cheques entry forms, loads of small instant prizes and regional finals to select Club Red travellers Supported in-store with stunning buré pallet displays, trade/staff sales incentives and Hawaiian uniforms, 'wish you were here' postcard mailer and SPad TVC

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  CalciYum "Hottest Kid on the Block" Objectives To increase sales of NZ’s favourite dairy food brand over the crucial first school term To reinforce the brand’s position of playfulness and fun To grow the $24M category, encourage trial and repeat purchase Strategy/Campaign An integrated consumer SP that will deliver on objectives via a partnership with Nintendo’s new GAMECUBE system – be the Hottest Kid on the Block. Nationwide roadshow giving consumers the chance to play the new Gamecube and win prizes An on-pack promotion, containing weekly Gamecube prize draws, instant wins under foil lids and unique codes for website entry to further prize opps Interactive website requiring proof of purchase to play/win In-store POS supporting SPad (SP-TVC), school bus bonus entry flyers (35K), labels on Anchor Milk featuring CalciYum promo (10M), and promo leaflets delivered via Homegate Milkman (40K)

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  Coca-Cola "Bring it On" Objectives Drive incremental sales volume and market share of take home packs Drive consumption, excitement and brand equity around the Coca-Cola/All Blacks/RWC sponsorship Strategy/Campaign Supported massively in-store via POS, Coke/NZRFU web links, TVC and radio, as well as live coverage on SKY pre-kickoff of mascots 'BRINGING IT ON' Major on-pack SP with huge experiential prizes to be the run-on mascot delivering the match ball onto the field prior to kickoff for each All Black home international. Plus, Grand Prize of Rugby World Cup trip for 4 and SKY Digital consolation packages Put into market a series of 'Match Winning Moments' collector's packs of All Black picture cans, as well as a 'Thirst XV' special pack for Progressive Key Account. For Coke to leverage the nation's passion for the All Blacks by providing unique All Black experiences that 'only Coke can do'.

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  Get Going With Breakfast "Win a $10,000 Great Class Escape" Objectives Demonstrate leadership and commitment to driving growth Increase sales of breakfast products Build awareness of breakfast's importance Strategy/Campaign Highlight strong link between skipping breakfast and poor classroom performance Provide educational and nutritional information based on a set of 'Breakfast Truths', the key communication platform Encourage classes to collect partner barcodes and enter to Win 1 of 3 $10,000 Great Class Escapes

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  Anchor "$100,000 Books for Schools" Objectives Incentivise purchases across the Anchor range (milk, butter and cheese) Reward loyalty Provide a link with potential benefits to local communities Strategy/Campaign Build on the positive association created from the Dad reading Hairy Maclary bedtime story tvc and book offer Reward as many participants as possible through a collect and share-out mechanic Link with suitable profile partner to maximise prize spend

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  Design and Print Management We have a great design team utilising both in-house designers and freelancers with years of agency art direction experience. Specialising in point of sale from display bins and freestanding diecuts through to wobblers, shelf strips etc - no job is too small. With many years relationships utilising a variety of printers we can produce quality results at excellent prices on time, every time!

  If you are interested in any of our services, then please contact us