BTL has expertise in the whole gambit of below the line marketing services with an emphasis on the dynamic fmcg category and provides most of this work from an in-house environment.
Listed below are the main disciplines from which our reputation for leading edge concepts, award-winning creative and service second to none has been won.

Sales Promotions

• promotion development & evaluation
• sweepstakes, contests & games
• events & field marketing
• tie-ins & strategic alliances
• premium offers & value packs

Incentive & Loyalty Programs

• planning, design & production
• offline & online merchandise and travel awards catalogue
• customer service hotlines
• program support communications & premiums
• redemption & fulfillment services

Premium Sourcing

• worldwide sourcing of in/on and near-pack premiums and game pieces
• contracts & manages local and offshore companies in the manufacture of OEM merchandise.
• National logistics experts.

Design & Print

• point of sale materials including 3-D CAD projects
• brochures and sales presenters
• trade advertising
• logo designs, websites, banner ads & games.