THROUGH THE GENERATION OF IDEAS AND CONVERSATIONS
INDEPENDENT LIQUOR
Woodstock Honey Fight For Life SMS Promotion
BTL developed and created a unique SMS promotion for the Woodstock brand.
The Woodstock Honey Fight For Life ran through October and November with 500 prizes of a free viewing of the Woodstock Honey Fight For Life on SKY Arena given away.
Results:
Fonterra
La Patisserie
In 2012 the La Patisserie brand initiated an extensive rebranding exercise across the portfolio of products. BTL was tasked with the design and implementation of a new website for the brand. It heroes the quality of the La Patisserie products and reinforces the brand values whilst still being a practical site for consumers to explore the range of pastries.
Arnott's
Campbell’s Real Stock VIP Club
As part of an entire marketing campaign for Campbell's Real Stock, Below The Line was tasked with creating a new web presence for Campbell's Real Stock. This included the creation of a loyalty club and a Facebook presence. The Campbell's Real Stock page already has over 3,500 likes and the Campbell's Real VIP Club over 15,000 members!
Primo
Primobile Summer Promotion
Sanitarium
Light n' Tasty - $5 BodyShop Pocket Vouchers
500 prizes of a free viewing of the Woodstock Honey Fight For Life on SKY Arena were given away
In 2012 the La Patisserie brand initiated an extensive rebranding exercise across the portfolio of products - BTL was tasked with the design and implementation of a new website for the brand
An exciting project to revitalise and grow the Campbell’s VIP Club achieving a 56% growth in membership
Primobile Summer campaign is a combination of onpack, experiential and digital - check out how it all came together
Promotional concept that drove repeat sales & engaged the end consumer using POCKETvouchers trackable mobile voucher technology