Real cash is being inserted under some H2GO bottle caps, it is literally rolled up into a plastic container and popped right under the cap, so it's as instant as you can get.

There are over 10,000 chances to win and up to $10,000 to be won instantly and the promotion is running from November to February right across New Zealand.

You can't see if the bottle is a winner just by looking at it, so you will have to head in to your local store and pick up a specially marked bottle of H2GO to see if you can refresh yourself and your wallet with H2GO this summer.

Purchase a Kapiti product and swipe your flybuys card to be in to win a weekend in Wellington for you and a friend to attend the Brancott Estate World of WearableArt™.

Secondary prizes: A cheeseboard plus $75 worth of Kapiti Cheese to fill it. We managed stakeholders at Foodstuffs, Tip Top, FBNZ and WOW to deliver and eye catching in store promo.

Results:

• Kapiti Sales +59% during promo period

They were exclusive to New World LNI stores and positioned next to chillers in an attempt to interrupt shoppers and make Anchor Brand white milks more visible in-store and thus encourage consumers to trial and get hooked into regularly buying the brand by "collecting their set".

BTL created a self liquidating giveaway - collect Huggies barcodes and send them in to redeem for classic wooden toys. A true through the line promotion, BTL did everything from sourcing the toys, designing the Huggies specific packaging and branding, creating POS, on pack stickers and a 30 second promotional TVC.

Results: Currently in market.

BTL continued the ongoing partnership with NZ Beef and Lamb by stickering 500,000 mince packs with a $1 off instant coupon to be validated against the purchase of any Old El Paso Meal kit.

This gave Old El Paso exposure outside of the ethnic aisle and ensured they were top of mind in the butchery where meal decisions are made.

With just 2 weeks data to hand, Meal Kits sales up 30%

BTL created an on pack sweepstake using unique loyalty text software. Drinkers texted on pack codes to win daily/ weekly prizes & entered the draw to win the Primobile - an old Bedford Ambulance modified with the help of the Performance Car Magazine team. The Primobile did a road trip of summer hotspots to give away Primo samples & hit core Primo consumers.

• Primo sales up in all key acounts
• Huge number of entries into the sweepstake
• Primo visible at cool hotspots over summer

BTL was tasked with creating a visually appealing promotion to ensure Kleenex received in store displays which drive sales. Linking in with Kimberly Clark's global partnership with Disney, we created an impactful and engaging mechanic and POS to get buy in from the trade, internal stakeholders and consumers.

Fitting with the impulse nature of V. An on pack text promotion with $100 up for grabs every hour!

A hugely successful national promotion which drove entries and sales to above expected levels.

BTL delivered "Fiesta", a promotion fitting with Mexican Culture & the 200th anniversary of Mexican Independence day. The cash grand prize & daily prizes were a major drawcard & it was easy to enter via unique on pack codes on meal kits & meat packs. BTL created theatre in store though displays & POS, with teams handing out balloons & Fiesta recipe books.

"Fiesta" drove double digit sales growth for Old El Paso & positive responses from trade & consumers alike.

We created the "Live Like a Masterchef" Promotion in which shoppers used their supermarket loyalty card to be entered in the draw to win a $30,000 first prize menu made up of grocery vouchers, kitchenware, appliances and a fine dining experience when they purchased two Mainland or Perfect Italiano products. This linked perfectly with the other Masterchef sponsors and drove weight of purchase of Perfect Italiano and Mainland.

The KFC Sportacular Spendup:

Consumers simply texted the unique on pack codes for KFC Buckets and Fillers to receive a "pocket voucher" to be redeemed for a Rebel Sport voucher via mobile phone.

"The KFC Sportacular Spendup level of conversion for entries was massive for a wide scale consumer promo"

Todd Wackrow - Pocketvouchers