The promotion drove absolutely fantastic results for the 10 Fonterra brands involved as well as unprecedented support from New World.

There are 3 x $3,000 Fisher & Paykel whiteware packages up for grabs as well as a Maxwell & Williams designer cheese board to be won in each store.

Running from April 22nd to May 19th, be sure to buy your Arnott's Tim Tam or Woman's Day exclusively from Countdown supermarkets nationwide and 20 cents from your purchase will go to the BCAC. Purchase the two together using your OneCard and the donation increases to 50 cents.

With a Monte Carlo inspired theme the execution is now live and has a massive presence across the casino and supporting media.

Inside packs there are thousands of $5, $10 or $100 cash notes up for grabs. See if you can discover some sweet as kiwi cash this winter.

All consumers have to do is purchase 3 products from the featured range and they can pick up a free chiller lunchbox which includes a refreezable ice brick. Perfect timing for kids to keep their lunches chilled as they head back to school this summer.

Results: In market now

In winter 2012 Fonterra ran a giant Magic Month promotion across 8 of their chilled brands giving away 20 prizes that ticked all the high aspiration boxes - such as the latest Ford Fiesta, a big budget family holiday, several shopping sprees, electronics and whiteware packages and even 5 high value grocery grabs!

Results: Base sales were truly magic and increased an average of 9% across the Magic Month portfolio.

Combined with the highest number of entries for ANY supplier Onecard promotion ever, the MM blitzed all before it!

Real cash is being inserted under some H2GO bottle caps, it is literally rolled up into a plastic container and popped right under the cap, so it's as instant as you can get.

There are over 10,000 chances to win and up to $10,000 to be won instantly and the promotion is running from November to February right across New Zealand.

You can't see if the bottle is a winner just by looking at it, so you will have to head in to your local store and pick up a specially marked bottle of H2GO to see if you can refresh yourself and your wallet with H2GO this summer.

Results:

• Thousands of text entries were received delivering double digit growth on last year's promotion
• Fantastic monthly sales growth throughout June - August
• Awesome store buy in and amazing displays

As part of the key account promotion in-store activation was at the heart of the creative execution and in conjunction with BMW NZ Below The Line developed the visual wrapping of a Mini Ray to appear in a Countdown store in Auckland, Wellington and Christchurch.

Promotion is still current no results at present.

They were exclusive to New World LNI stores and positioned next to chillers in an attempt to interrupt shoppers and make Anchor Brand white milks more visible in-store and thus encourage consumers to trial and get hooked into regularly buying the brand by "collecting their set".

Purchase a Kapiti product and swipe your flybuys card to be in to win a weekend in Wellington for you and a friend to attend the Brancott Estate World of WearableArt™.

Secondary prizes: A cheeseboard plus $75 worth of Kapiti Cheese to fill it. We managed stakeholders at Foodstuffs, Tip Top, FBNZ and WOW to deliver and eye catching in store promo.

Results:

• Kapiti Sales +59% during promo period

BTL was tasked with creating a visually appealing promotion to ensure Kleenex received in store displays which drive sales. Linking in with Kimberly Clark's global partnership with Disney, we created an impactful and engaging mechanic and POS to get buy in from the trade, internal stakeholders and consumers.

In 2011 Sanitarium reinforced their association with the All Blacks through a 6 month 'Game Plan' in-store.  The promotion not only rewarded purchase but gave everyone the chance to  shout out their support for the All Blacks. Some of the largest displays in New Zealand will build on the back of the promotion. Hundreds of thousands of supporters flags and bowls were given away to reward purchase of the Weet-Bix and Up&Go brands.

Results: Double digit growth for Weet-Bix and Up&Go brands.

BTL created an on pack sweepstake using unique loyalty text software. Drinkers texted on pack codes to win daily/ weekly prizes & entered the draw to win the Primobile - an old Bedford Ambulance modified with the help of the Performance Car Magazine team. The Primobile did a road trip of summer hotspots to give away Primo samples & hit core Primo consumers.

• Primo sales up in all key acounts
• Huge number of entries into the sweepstake
• Primo visible at cool hotspots over summer

Fitting with the impulse nature of V. An on pack text promotion with $100 up for grabs every hour!

A hugely successful national promotion which drove entries and sales to above expected levels.

BTL delivered "Fiesta", a promotion fitting with Mexican Culture & the 200th anniversary of Mexican Independence day. The cash grand prize & daily prizes were a major drawcard & it was easy to enter via unique on pack codes on meal kits & meat packs. BTL created theatre in store though displays & POS, with teams handing out balloons & Fiesta recipe books.

"Fiesta" drove double digit sales growth for Old El Paso & positive responses from trade & consumers alike.